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Contact: South West Web Marketing, Clovelly Road, Bideford, Devon EX39 3HL T: 07957 214474 E: enquiry@southwestwebmarketing.co.uk W: www.southwestwebmarketing.co.uk

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"Mobile Retailing"

Major household brands are launching or extending mobile marketing campaigns, according to the report by analyst house Juniper Research - lured to the small screen by the potential for targeted and cost-effective ad campaigns.

"Retailers, merchants and brands are... becoming aware that the mobile device is being personalised more and more and therefore is becoming an opportunity for unique, individual personal marketing programmes," the Mobile Marketing & Retail Strategies report notes.

"The mobile channel offers merchants the opportunity to differentiate from their competition and acquire customers that become loyal."

The mobile retail market is evolving from one mainly consisting of mobile content providers, selling digital offerings such as ringtones, screensavers and games, to a richer ecosystem that draws in external companies selling goods and services beyond the mobile environment.

Such companies typically start off experimenting with mobile marketing via makeshift campaigns but the analyst anticipates these first forays will lead on to greater involvement with mobile - a process driven by growing smartphone adoption.

"Once brands have successfully engaged in an initial ad hoc campaign, they will hopefully return for repeat advertising, which may for the first time enable direct purchase - via the mobile - of the marketed products," the report notes. "Lastly, having (again, hopefully) reaped sufficient benefits from repeat marketing, brands will then seek to make mobile part of their integrated multimedia/multiplatform."

Talk to us about Mobile Retailing....

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Contact: South West Web Marketing, Clovelly Road, Bideford, Devon EX39 3HL T: 07957 214474 E: enquiry@southwestwebmarketing.co.uk W: www.southwestwebmarketing.co.uk

Web Marketing and DesignA North Devon (Barnstaple, Tiverton and Exeter) based web and online marketing agency developing web sites, e commerce, search engine campaigns for b2c and b2b clients across Devon, Cornwall & Somerset. For more details click here for more information.

South West Web Marketing

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