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Contact: South West Web Marketing, Clovelly Road, Bideford, Devon EX39 3HL T: 07957 214474 E: enquiry@southwestwebmarketing.co.uk W: www.southwestwebmarketing.co.uk


After the Recession | Marketing Strategy | Customer Growth | Top Tips | Using Direct Marketing


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"using direct marketing.. "

If you provide products or services to other businesses, here is how you can generate more customers using business to business (b2b) direct marketing.

Recent research from the Direct Marketing Association highlighted that while some forms of advertising have struggled in the recent economic downturn, one which has effectively bucked the trend has been direct marketing.

What is b2b direct marketing?
Direct Marketing involves marketing your products and services directly to prospects and customers (other businesses) using marketing channels such as telemarketing, direct mail and email marketing.

Why is b2b direct marketing good for generating customers?
Many small businesses only have a limited amount of marketing resource and marketing budget. In such cases, you really need to make sure that the marketing you undertake generates results.

For most types of business, direct marketing will be the most cost effective form of marketing they undertake. This is because direct marketing can be targeted, is trackable and you can see exactly what return on investment (ROI) you generate for your business.

Key benefits of Direct Mail
• It’s personal: communicate directly on a one to one basis
• It’s tangible: it gives you a tangible presence of you brand and product in your customers hands
• It’s targeted: you can use information about your current customers to target new ones
• It’s measurable: track response by using unique phone numbers, email addresses and quoting codes

Key benefits of Telemarketing
• It’s quick: you don’t have to wait for the post to land and you can speak to potential customers that are based far away from you without having to travel to them
• It’s easy to track: a simple spreadsheet is all you need to track how many calls you are making and the outcomes
• It’s doesn’t require specialist knowledge: anyone can pick up the phone and start making calls

Key benefits of Email Marketing
• It’s cheaper: you don’t have postage costs with an email campaign and this makes it instantly much cheaper
• It’s personal: email offers you the opportunity to personalise your message to the recipient. Send them emails addressing them by name and give them offers targeted to their preferences.
• It helps build customer relationships: email marketing is the ideal medium to update customers with time sensitive offers and product news

If you are trying to decide which direct marketing channel would be best for your business, an intergrated campaign, involving direct mail, telemarketing and email marketing has the benefit of increased response rates, making a positive return on investment more likely.

"Talk to us about Direct Marketing..." call 07957 214474


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Contact: South West Web Marketing, Clovelly Road, Bideford, Devon EX39 3HL T: 07957 214474 E: enquiry@southwestwebmarketing.co.uk W: www.southwestwebmarketing.co.uk

Web Marketing and DesignA North Devon (Barnstaple, Tiverton and Exeter) based web and online marketing agency developing web sites, e commerce, search engine campaigns for b2c and b2b clients across Devon, Cornwall & Somerset. For more details click here for more information.

South West Web Marketing


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