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Contact: South West Web Marketing, Clovelly Road, Bideford, Devon EX39 3HL T: 07957 214474 E: enquiry@southwestwebmarketing.co.uk W: www.southwestwebmarketing.co.uk


After the Recession | Marketing Strategy | Customer Growth | Top Tips | Using Direct Marketing


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"the fundamentals of customer growth.. "

As with most marketing strategies, everything begins with research. Targeting your marketing is a sure fire way to improve your success rate. Understand what your customers want and ensure you’re able to demonstrate how your product or service solves their problem. Make it clear on what they are gaining by investing in your products or services.

Take time to research, what websites they visit, which online forums they join and make sure that you target these. Join in relevant online conversations, but be sure to remain honest as it will have the opposite of the desired effect if people feel they are being fooled.

Be creative and think of ideas your competitors haven’t. Create a DVD or video about your products and services and send it to your prospective customers or put it online.

Reward new customers with free gifts or special offers. Send out free samples or offer free trial periods to allow customers the chance to experience what you have to offer.

Ensure that any conversation or meeting with your staff and company is a positive experience for your potential and existing customers. This will encourage them to recommend your business or services on to third-parties and business listing websites such as ThomsonLocal.com. Word of mouth is one of the most important forms of marketing so do make sure that people who come into contact with your business only have good things to say. However good your marketing is - all your hard work can be blown away by one or two bad experiences.

Once you have got your potential new customer’s attention, the next obvious step, but one which is often overlooked, is to develop a way to secure their business. Reduce customer risk - statements like 100% satisfaction guaranteed means that prospects are more likely to have the confidence to close the sale.

Once the sale is complete, follow up with a personalised letter or email thanking them for their business. Customers in today’s market are looking for a more individual service and it’s important to make them feel valued, which will help turn new customers into retained customers - therefore, secure the growth and development of your company.

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Contact: South West Web Marketing, Clovelly Road, Bideford, Devon EX39 3HL T: 07957 214474 E: enquiry@southwestwebmarketing.co.uk W: www.southwestwebmarketing.co.uk

Web Marketing and DesignA North Devon (Barnstaple, Tiverton and Exeter) based web and online marketing agency developing web sites, e commerce, search engine campaigns for b2c and b2b clients across Devon, Cornwall & Somerset. For more details click here for more information.

South West Web Marketing


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