Welcome
Local Diary
Holidays
News and Views
Business
Contact Us
Barnstaple Best
BidefordThe Town CentreShopping in BarnstapleLeisureSportFood and DrinkTourismAccommodationAttractionsBusiness ResourcesBusiness A to ZEducationLocal NewsAdd Business

Use the letters above to quick find the pages you want or here for A to Z. New to this site, click here for subscribers to Bideford Town Centre..
-------------------------------------------------------------------------------------------------------

Contact: South West Web Marketing, Clovelly Road, Bideford, Devon EX39 3HL T: 07957 214474 E: enquiry@southwestwebmarketing.co.uk W: www.southwestwebmarketing.co.uk

-------------------------------------------------------------------------------------------------------

Services: Affiliates | Comparison Shopping | Customer Services | Data Protection | DDA | Email Marketing and Broadcasting | Facebook | Google and Adwords | Link Building | Mobile Retailing | Multi Channel | PCI | Public Relations | POI | Search Engine Optimisation | Social Listening | Social Marketing | Tourism Marketing | Twitter | Viral Marketing | Web Site Audits - Back to Home -

-------------------------------------------------------------------------------------------------------

"Google and Adwords"

AdWords is Google's flagship advertising product and main source of revenue. Google's total advertising revenues were USD$23 billion in 2009[2]. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline and two additional text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Advertisers select the words that should trigger their ads and the maximum amount they will pay per click. When a user searches Google's search engine on www.google.com or the relevant local/national google server (e.g. www.google.co.uk for The United Kingdom), ads (also known as creatives by Google) for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results. Clickthrough rates (CTR) for the ads are about 8% for the first ad, 5% for the second one, and 2.5% for the third one. Search results can return from 0 to 12 ads.

The ordering of the paid-for listings depends on other advertisers' bids (PPC) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates, relevance of an advertiser's ad text and keywords, an advertiser's account history, and other relevance factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business. Though Google has released a list of full guidelines for sites, the precise formula and meaning of relevance and its definition is in part secret to Google and the parameters used can change dynamically.

The auction mechanism that determines the order of the ads is a generalized second-price auction. This is claimed to have the property that the participants do not necessarily fare best when they truthfully reveal any private information asked for by the auction mechanism (in this case, the value of the keyword to them, in the form of a "truthful" bid).

Talk to us about Google and Adwords....

-------------------------------------------------------------------------------------------------------

Contact: South West Web Marketing, Clovelly Road, Bideford, Devon EX39 3HL T: 07957 214474 E: enquiry@southwestwebmarketing.co.uk W: www.southwestwebmarketing.co.uk

Web Marketing and DesignA North Devon (Barnstaple, Tiverton and Exeter) based web and online marketing agency developing web sites, e commerce, search engine campaigns for b2c and b2b clients across Devon, Cornwall & Somerset. For more details click here for more information.

South West Web Marketing

-------------------------------------------------------------------------------------------------------

home | diary | holidays | holiday in north devon | news | business | contact | bideford | town centre | shopping | leisure | sport | food & drink | tourism | accommodation | attractions | business a to z | education | add business | local weather | local surf | jobs | cars | property | xmas | speed cameras | traffic news

 

Bideford Business - South West Web Marketing
Local Weather
Local Surf
Local Vacancies
New and Used Cars
Property
Christmas Opening Times
Devon Speed Cameras
'A''B''C''D''E''F''G''H''I''J''K''L''M''N''O''P''Q''R''S''T''U''V''W''X''Y''Z'
Parking
Click here for Network North Devon Internet Radio
Dainton Self Storage
Cats Whiskers Web DesignDing Dong :: Barnstaple Town Centres Wedding Section...